On first pass it does look like a Borat miss-spelling of some recycling company.
I was forced to read 1984 and other "dull" books at school, which I've greatly enjoyed re-reading in later life. Got bit of a taste for the retro books now and love some of the golden old sci-fi like "Do Androids Dream of Electric Sheep", "I Am Legend" and "The Midwich Cuckoos" - the latter I can't recommend enough, brilliant story.
As for the film interpretation of I Am Legend, don't get me started! Grrr. Loved the book bits about struggling to get fuel out of abandoned petrol station buried tanks. Can see how that would be hard without electricity.