Not all that expensive then. Could put two in to get the Wattage up.
Not as simple as it looks though, i dont think. The water would have to flow with the length of the heater rather than across it, and they are not waterproof. Maybe two of the 9.8 mm heaters, fitted inside 10mm copper. Both tubes side by side, and fitted inside a 28mm copper tube, with inlet soldered on one end, outlet on other. Sort of like a PD condenser setup. You'd have to make allowance to change the elements if they go pop.
I wonder how much heat 1200W would put into the water over a certain time? Whats a kettle 3Kw, so a little less than half the heat of a kettle. Plenty really. Then a pump, and a cutout. Hmmm, the heater for £65 still sound cheap enough, although something made yourself is often better.