I hacked into the master socket and used CAT5 cable to run to the router. I did it years ago, it seemed very logical at the time and has worked fine since.
They send an engineer to do things in the green box down the street and whilst there he comes and plays in the house too. Hoping he can sus it out, but there answer to not having power near the master socket is to run a surface cable which is one of my pet hates. I think the plan is to fit a highspeed modem near the master socket (which needs power) and a new "high speed" router. This despite the new router appearing to have an identical spec to the current one they supply ... but they insist I need it. (new router is only 6 quid postage so it seemed silly not to have it. However, I'm at a loss to know why the engineer, if he's bringing the modem, can't also bring the router).