To some of its customers.........
Dodery old dears, that live in the most energy efficient houses, and heat on gas. Must have a smart meter, and will be allowed a limited amount of electric for free, and can kiss by by to their months pension should they dare to creep over it. Must be over 80, and have both parents alive.
They'll pull this scam for a few years, then there will be a court case about misrepresentation, and unfair pricing. They'll get a slap on the wrist.